About us

The Start of Our Journey

I noticed something frustrating happening to the women in my life. My mum. My aunts. Family friends. They all complained about the same thing: rough, uncomfortable feet that no cream seemed to fix. The ones that worked were unbearably greasy. The ones that felt nice did nothing.

 

They'd spend money on product after product, hoping each new jar would be different. It rarely was.

 

I'm not a middle-aged woman dealing with dry, rough feet. But I am someone who believes when a problem affects millions of people, and no one's solving it properly, there's an opportunity to do better.

The Frustrating Search for Solutions

The more I researched, the clearer the problem became. The pharmacy balms that actually worked were clinically effective but left a greasy mess. Women would apply them at night and wake up with stained sheets. The luxury foot creams had beautiful packaging but barely any active ingredients.

 

Then there was the moment that crystallized everything. Scholl Eulactol, the heel balm Australian women had trusted for years, changed its formula. Outsourced production. Diluted what worked. Thousands of loyal customers felt betrayed.

 

Online reviews told the same story: "Why did they change it?" "Used to be brilliant, now useless." "Lost a loyal customer of 15 years."

The market wasn't serving these women anymore. And they deserved better.

The Birth of Solely

I dove deeper. Research papers on emulsion chemistry. Thesis papers on urea stability in different pH environments. I studied award-winning formulas, reverse-engineering what made them work. What made them feel the way they did. Why some absorbed instantly while others sat on the skin.

 

Then came the real work: testing formulation after formulation. Adjusting ratios. Trying different emollients. Testing absorption rates. Some were too greasy. Others didn't deliver results.

 

Months of refinement. Each batch brought me closer to what I knew was possible: professional strength that actually feels good to use.

 

When I finally found it, I knew instantly. This bridged the gap between clinical effectiveness and genuine luxury.

 

And I ensured it would be manufactured in Australia to exacting standards. No outsourcing. No formula changes to boost margins. Just consistent quality you can trust.

Our Promise to You

We promise professional strength results without compromise. Visible softening in days. A formula you'll look forward to using, not one you apply hoping it won't ruin your sheets.

 

We promise transparency. Every ingredient is listed with exactly why it's there. No marketing fluff.

 

We promise Australian-made quality that never changes. The Solely you buy today will be identical to the one you buy next year.

 

And we promise if you're not satisfied, we'll make it right. Sixty days to try Solely risk free. If your feet aren't softer and more comfortable, we'll refund your purchase. No questions asked.

Experience the Transformation

Solely exists for women who are tired of choosing between products that work and products that feel good. You shouldn't have to compromise.

 

Join the many Australian women who've discovered foot care that actually delivers.

 

This is your moment. This is Solely.

60-day risk free trial

Say goodbye to hiding your feet and enjoy wearing sandals with confidence again

SHOP NOW

60 day risk free trial

Better feet or your money back.

Fast Shipping

1-5 Business days.

Secure Checkout

100% secure

The confidence of soft feet. 

 

Beautifully simple.

 

info@solely.com.au

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